— PROJECT
CUPRA x Spinnin' Records
Impulse of a new DJ-generation
— ROLES
A bold collaboration between CUPRA and Spinnin’ Records, blending music, performance and design. I was involved from start to finish — developing the concept, directing, filming, editing, and creating all visuals, including 3D animations and social content.
It’s goal: To discover and support emerging DJ talent in the Netherlands by merging music, innovation, and performance through a unique platform powered by CUPRA and Spinnin’ Records.
To kick off the campaign, I crafted a series of animated assets and 3D visuals designed for high-impact social engagement.
The look: sleek, bold, and tuned to CUPRA’s brand energy fused with Spinnin' DNA. These were used across various platforms to build buzz and set the tone for the campaign.
A multi-episode YouTube series bringing artists, fast cars, and fresh sounds together.
I co-developed the concept, directed the episodes, handled on-set creative direction, and edited the final videos.
The result: high-paced storytelling with a distinct CUPRA edge.